about us.

be bold. be brave. be beautiful. be born.

Created in 2018 with the above mantra in mind, Born the Label is an activewear brand and lifestyle movement built on helping you
be all you can be.


We combine our very own bright and unique prints with functional designs and materials to bring you activewear that is not only great for a workout, but also your everyday lifestyle. We are constantly working on new styles and designs to share with the world while forever pursuing the creation of that perfect tight.


Our mission is not only to inspire you to feel and look great while chasing your active pursuits, but to help promote an overall healthy and happy lifestyle. We want to help you be bold and brave so that you realise the beautiful person you are.


For a more in depth story of how Born the Label came into creation you can check out our first blog - From a Bad Back to Being your own Boss.